Work – Battle Road Byway
The Battle Road Byway committee had a single web page on a town website. It was difficult to find and not a particularly engaging experience for a public that wished to explore and experience all that the historic byway had to offer. The committee, consisting of members from the towns of Arlington, Lexington, Lincoln, and Concord were looking for an independent website that included descriptions, maps, and photos for each site along the Battle Road route. There was also a desire to highlight relationships between each location so that visitors would easily be able to extend their journey along the byway. The Battle Road Byway website was designed following brand guidelines and a previously designed logo* and was developed using WordPress and information architecture I developed for the website.
*Logo designed by Selbert Perkins Design.